How to create a welcome email sequence on Gumroad

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You can set up a welcome email sequence for your freebies on Gumroad in just a few minutes, and it can make a big difference in your conversion rate.

Here's a step-by-step guide to setting up your own welcome email sequence.

1. Compose 4 different emails for a freebie on Gumroad

2. Add email content to the automated workflow on Gumroad

1. Compose 4 different emails for a freebie on Gumroad

Before we start with the welcome email sequence.

Why does a welcome email sequence matter?

Because a users's interest in your product or service will never be higher than when they first signup to get it.

I didn't know Gumroad had it until I stumbled upon this tweet:

Tweet asking about email sequences for Gumroad freebies

What you want to include in a sequence:

1. Explain what users can achieve with your product 💡

2. Clear next step on how to get started with your product 🛠

3. Show where users can turn for help ⁉️

My latest product is a free welcome email HTML template with testimonials.

Free welcome email HTML template with testimonials

Why testimonials in a welcome email?
Because you want to reassure your users that they made a good decision signing up or buying your product.

Alrighty, back to constructing the welcome email sequence. Let's start with the first email.

Email 1: Welcome email

When: Immediately after purchase
Intent: Welcome 👋 thanks for getting the freebie and product explanation
Subject: Thanks for giving our HTML email template a try 🎨

Email 1:

Hi there! 👋

Thanks for trying out our welcome email HTML template.

I'm Norah, the template creator, and I'm excited to help you achieve your goals.

If you have any questions, please don't hesitate to reach out to us. We're here to help you every step of the way.

As a special thanks, I’ve attached a bonus HTML template with a FAQ section. Simply add your own logo, product photos, and texts, and you're ready to go.

Let me know what you think.

PS. Don't have time to add and edit images/texts yourself? Upgrade now and let us take care of the rest - simply provide your text, logo, and testimonials and we'll do the rest.


I’ve included a bonus HTML template as special thanks and a CTA at the very end, if the user decides to unsubscribe after reading the first email.

Let's go ahead and add the second email in the sequence.

Email 2: Tips on how to get the most of the product

When: 1 day after signup/purchase
Intent: Give product insights💡
Subject: How to customize your welcome email HTML template

Email 2:

Hi there!

Our welcome email HTML template is designed to help you easily add testimonials to your welcome emails, to reassure new subscribers that they made a good decision signing up for your service or purchasing your product.

You can add your logo, product photos, and custom text to create a professional and engaging welcome email with just a few clicks.

To get started, simply add your logo on line 985, add a title on line 16, and add a preview/intro text on line 922.

Then, add 4 different testimonials along these lines:
1: 1187, 1202, 1203, 1234
2: 1295, 1310, 1311, 1342
3: 1413, 1428, 1429, 1460
4: 1521, 1536, 1537, 1568

Finally, add your own links at these lines: 954, 1059, 1615, 1650, 1701, 1732, 1763, 1838.

Don't forget to add your data to the footer on lines 1835 and 1837*.

If you have any questions, our team is always here to help.

Thanks again for trying out the template. We can't wait to see what you create with it!


Two more emails to go. Here's the third one, which is sent 3 days after purchase.

Email 3: Tips on how to get testimonials

When: 3 days after signup/purchase
Intent: Deeper insights and tips
Title: If you don't have any testimonials, here's how to ask for them

Email 3:

Hi there!

So you have a welcome email HTML template. Now what? How do you get testimonials?

The best way is simply to ask your users. People are usually happy to help out, so just reaching out and asking for a testimonial can often be successful.

If your product is still in the pre-launch stage, you can also use tweets or other comments you've received so far as testimonials.

Here are a couple of tips:

  • Give your users multiple options for leaving a testimonial. They could write it out or film it, for example.
  • Ask for a testimonial that's short and sweet. Less than 240 characters are ideal since that's the length of a tweet.

Here’s a template to ask for testimonials:


We hope you're enjoying using [PRODUCT/SERVICE].

Now that you've had a few weeks to try the product, we'd love to know what you think.

Your feedback means a lot to us! Thanks for being a loyal [COMPANY] customer.

Thank you again for choosing our welcome email template.


Here's the final email: Offer to help with customizing the template.

Email 4: Offer

When: 5 days after signup/purchase
Intent: Not a fan of coding/HTML? Offering to design your welcome email template for 50% off
Title: Get your welcome email template designed for 50% off

Email 4:

Hey there!

We're excited to see your welcome email template, but if you haven't had time to create one, we'd be happy to do it for you.

Here's a 50% discount to get it made automatically. Just send us your logo, texts, and testimonials, and we'll take care of the rest. This offer is valid for X days.

Now that we're finished with the emails, let's set up a sending sequence on Gumroad.

2. Add email content to the automated workflow on Gumroad

Visit Gumroad and go to your dashboard.


Click on Posts in the left menu, navigate to the Workflows tab and click New workflow:

Gumroad workflows

Start by picking an audience, then one of your products, a name and then click on Add:

Add a new workflow

When you named your new workflow, create a new email:

Add a new email to workflow

The next step is to add the first welcome email.

Pick 0 hours after purchase and write a title. I've attached the bonus HTML template as thanks, and here's what the first welcome email looks like:

Welcome email in workflow

Once you have saved the email, you'll see an overview of the newly created workflow:

Workflows overview

Let's go ahead and add the second email in the sequence, I've chosen 1 day after purchase:

Second email in the sequence

Two more emails to go, here's the third one, which is sent 3 days after purchase:

Third email in the sequence

Let's do the final email. The offer email with a discount for designing the email, delay it for 5 days after the purchase:

Last email in the sequence

After you've added all the emails and are happy with the flow, be sure to publish them.

The workflow overview should now have 4 different emails, all active.

Workflows overview


1. Create 4 different emails for a welcome email sequence

2. Create a workflow on Gumroad and add each email to the workflow

Next steps

1. Design an email template and compose as many emails you'd like your sequence to consist of

2. Don't feel like creating a new email template from scratch? Get my free welcome email HTML template freebie on Gumroad, as a special thanks you'll receive another template with a FAQ section ⬇️

Free welcome email HTML template with testimonials

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